Wilcox Health Foundation :: Picture the Future
Tsunami Marketing's objective was to create a powerful message and tools to support the Wilcox Health Foundation's Capital Campaign for the new Diagnostic and Surgical Centers.
We identified a simple message to generate excitement about a complex project: "Picture the Future."
In support of the campaign, we created a Flash presentation and fundraising brochure to support the Director of Development and the board of volunteers in presenting the project and attracting new donors. Additionally, outdoor and indoor campaign thermometers, on-site posters and rack card displays were used to build campaign awareness.
The result, Wilcox Health Foundation achieved their goal of raising 3 million dollars from the local community far ahead of schedule. Side effects where enhanced pride and commitment of the Board and staff in reaching out on behalf of the project.
